2015年10月23日 星期五

Down on their luck: Minsk casinos hit by Russian downturn

Down on their luck: Minsk casinos hit by Russian downturn


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In some casinos in Minsk up to 80% of the customers are Russian.

The casinos of Belarus's capital were once so full of rich players from Moscow that some called it the "Russian Las Vegas".

Flush in cash, gambling dens such as the XO and Carat gave away Hummers and Range Rovers just to make the eight-hour drive back to Moscow, where gambling has been illegal since 2009, more enjoyable. High rollers would bring $100,000 to play for a weekend, and the luxury property market grew as rich Russians bought apartments and installed their local mistresses in them.

The brightly lit casinos still dot central Minsk, conspicuous among the Stalinist architecture and the monuments to Soviet-era figures such as the secret police founder Felix Dzerzhinsky. But there are plenty of empty places at the gaming tables.

On a recent weekday evening at the Casino Royal just off of Lenin Square, Alexander Isayenko, a business consultant s188 from Moscow, was playing a solitary game of poker as his friend looked on. Players were just as sparse at the other half-a-dozen tables in the casino.

"Lots of Muscovites used to come here, but now there's a crisis and most of them disappeared," Isayenko said. "They're either working or they're face-down in the crisis."

Hit by falling oil prices and western sanctions, the rouble lost more than half of its value towards the end of 2014, and this year Russia has entered recession. The Belarusian economy, which is heavily dependent on Russia, is also shrinking, but it is the Russians' reduced spending power that has hit the casinos hardest.

According to Helen Keane, the general manager of the Shangri La, up to 80% of the casino's customers are Russians. They don't need a visa to come to Belarus, can get to Minsk quickly – it's only an hour-and-a-half by plane from Moscow – and benefit from the fact that the dominant language in the city is Russian. The most popular game after roulette is "Russian poker", a local variation of Caribbean stud poker.

Casinos in Minsk would typically invite players who buy at least $10,000 worth of chips for all-expenses-paid weekends, arranging charter flights from Moscow and booking luxury hotel rooms. Many more would come on their own. Since the start of the crisis, however, fewer Russians are going abroad to gamble, and those who do have less money to spend, according to tour operators.

"Earlier, I could spend $10,000 in a night. Now I'll play for $1,000," said Andrei Sergeyev, a developer from Moscow who used to come at least once a month to Minsk for business and gambling. This was his s188 first trip to the city in six months.

Players with money now go elsewhere in Europe to gamble, according to Sergeyev. "In all the casinos it's one to two guys at each table … Where will they get their profits from?" he asked.

Experts say the crisis is likely to continue, and a rash of recent closures seems to mark the beginning of the end for the Minsk casino boom. More than a dozen major casinos were operating in Minsk before the crash. But this year, the Bakara, Millennium, Mirage, Victoria and Zolotoi Arbuz all shut their doors.

The Shangri La has 10-20% fewer customers than before the crisis, according to Keane, and their s188 spending power has also shrunk. "We did lose quite a few visitors. A lot of our players had less money, but they would still visit," she said.

Despite the downturn, Isayenko and Sergeyev said Minsk remained a far more attractive destination than Russia's four designated gambling zones, where most infrastructure is still under construction. One of the casinos in the Azov City gaming zone, which has been built in the middle of farm fields south of Rostov-on-Don, operates in a giant tent. Azov City is expected to soon be closed entirely in favour of a gaming zone in Sochi, at a loss of millions of dollars to investors.

According to Keane, who started out in the gaming s188 industry 30 years ago as a dealer in the English resort of Blackpool, a few high-end casinos in Minsk will survive, while many smaller casinos and slot parlours will likely close down.

"We saw a downturn in revenues but not to the extent that our business would close. We cut our costs. We weren't hurting, some of the others are," she said.

"Russia's lived through several crises, but they survive, and there are always are some who will play," she added. "If you're a billionaire and you lose a few million, you're still a billionaire."

Source from : http://goo.gl/FrBzgv

Orignal From: Down on their luck: Minsk casinos hit by Russian downturn

2015年10月17日 星期六

South Korean Instant Messaging Giant Daum Kakao to Explore Online Gaming

South Korean Instant Messaging Giant Daum Kakao to Explore Online Gaming


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[caption id="attachment_616" align="alignnone" width="605"]KakaoTalk KakaoTalk[/caption]

Asian tech giant Daum Kakao is about to embrace online gaming in its search for profitability.

The company owns KakaoTalk, a multi-platform instant messaging app with a user base of 140 million globally that has all but replaced the text message in South Korea.

It is estimated that over 90 percent of the country's smartphone owners use the app, according to CNET.com.

Daum Kakoa's problem is not the scale of its user base, but the fact that it offers its services for free.

The company's main source of revenue is from its games, advertising, and from the sale of upgrades like emojis, but it has hemorrhaged money over the last two quarters. Now it wants to monetize its vast customer base, and online gambling could be the answer.

Korea Changes The Rules


Internet gambling has been illegal in South Korea for years. The government recently relaxed its stance, although with certain restrictions. For example, there's a 300,000 won ($258) monthly betting limit per person and a 30,000 won ($26) limit per session.

"Users [will] purchase game money and s188 play each other using that money," said a spokeperson for Kakao of the company's plans.

"It is a little bit like gambling," he added, "but there are limitations on how much you can bet on a single game and how much [game money] you can purchase."
Kakao is also looking at more traditional games, in the vein of Yahoo Games, which will be rolled out next month. "Board games are one area the company is looking at," said the spokesperson.

"It is mostly what you would consider head-to-head games, like Chess, Baduk, and Go-Stop, a traditional Korean card game, and this is something we will launch this year probably around October. And that is something we have not done before.

"The thing with games, it is all about having that one hot game that can make a tremendous amount of revenue for that quarter … We unfortunately did not have that hot game in the first quarter."

Tough Times Ahead


Kakao's desire to diversify its product offering follows a recent forecast by market analysis company s188 Juniper Research. The industry expert predicted that revenues will decline, even while mobile messaging traffic will increase over the next few years.

Juniper said that it expected to see message traffic triple from almost 31 trillion in 2014, to 100 trillion by 2019 globally. But revenues generated from each free-to-use instant message is forecast to be less than one percent of that generated by mobile text messaging.

Monetizing these s188 free messaging services will remain a challenge for companies like Kakao, and for those that are unable to stumble on the next hit social game, online gambling could begin to play an increasingly bigger role.

Source: http://goo.gl/LBaKdr

Orignal From: South Korean Instant Messaging Giant Daum Kakao to Explore Online Gaming

2015年10月7日 星期三

SPORTS BOOKS VS THE ESPORTS BETTING DISRUPTOR

SPORTS BOOKS VS THE ESPORTS BETTING DISRUPTOR


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[caption id="attachment_600" align="alignnone" width="417"]sports-books-vs-the-esports-betting-disruptor sports-books-vs-the-esports-betting-disruptor[/caption]



This is a guest contribution by Mark McGuiness, founde of eSports Bet. If you would like to submit a contribution please contact Bill Beatty for submission details. Thank you.

Stand first

Betting on eSports continues to grab the media spotlight, with more and more iGaming operators clamouring to offer eSports betting products on their platforms. Could eSports disrupt the current online betting industry that hasn't changed in the past 15 years? Industry eSports betting consultant Mark McGuinness explains.
Competitive video gaming isn't a new phenomenon. If anything video gaming has done a lot of 'pivoting' as they would refer to it in Venture Capital, speak.   In the early 1980's the iconic Space Invaders held the 1st large-scale video game competition for 10,000 players in the USA. Fast forward to the early nineties and advancement in technology allowed true online multiplayer capabilities.  This was perhaps the birth of eSports, transforming the stereotypical image of a computer nerd, eating pizza and whiling away a misspent youth in his bedroom in solitude to one of a digital eSports athlete.

The key takeaway here is the multiplayer feature, not only provided the platform to compete but the ability for socialization.  The concept of being able to share the same interests and beliefs has resulted in vast eSports communities numbering in the tens to hundreds of millions around one particular video game franchise.


 

Micro-transactions and Digital currency

Within the eSports ecosystem, gambling services are already well-developed. Skin gambling or skin trading has given rise to huge eBay style marketplaces. These platforms like CS: GO Lounge provides the ability to buy and sell digital items such as knives, guns related to the game Counter Strike. They generate millions of dollars in betting trades per day.  Furthermore Riot, the publisher of League of Legends, is forecast to make around $1billion in revenue from these so-called micro-transactions on digital goods related to the in-game play.

The connected generation wishes instant gratification, social giving and the community at the heart of their digital entertainment experience, which could mean traditional sports books may just have to rethink their business models to win over this new digital consumer.

The online gambling industry has been slow to embrace other alternative value exchange models such as Bitcoin and other forms of digital currency.  If it doesn't embrace what the eSports demographic is already engaging with, then their business may miss out on the opportunity to acquire millions of potential new customers.

Esports is more than just a fad as some industry observers have mooted. It is as much a digital experience as a real-world experience. It's both digital entertainment and gambling opportunity. It has the potential to reach millions of new customers for mainstream online gaming operators.


Why should you iGaming operators take notice?

Firstly video gaming pervades every facet of our digital and connected lives. It lurks in our smartphone and smartwatch, our home either as a games console or browser based app on your smart television. It infiltrates the workplace and in some European countries is being introduced into the primary schooling system.  If you look at the USA, 155 million Americans play video games, which is 3.5 times bigger than the fantasy sports market base of 40 million! League of Legends, the world's most popular eSports franchise, has a community of some 67 million players, playing every month. It is, therefore, a central digital entertainment experience and economy built around social communities.

Why eSports can disrupt

Firstly eSports is built around vast community-based platforms, where players can compete, socialize, engage in live chat and broadcast that experience through live video streams.  On the flip-side, current gambling models have little to zero socialization and could be defined as a solitary activity. Think about placing an online sports bet, it's just you versus the operator in a very sanitized and unengaging experience, no live chat, no personal video stream, no sharing of your personal progress. Likewise playing slots or table games are further examples devoid of community entertainment for this Millennial demographic.

ESports has the potential to disrupt the mainstream, online gambling industry which hasn't really transformed or succumbed to disruption, or the decentralised internet like other industries.

If you believe community isn't central to the eSports betting experience, you may rethink this. Unikrn, a pure-play eSports betting site which is not even a year old, has amassed 7 million players. That is the power of a community based gambling entertainment offering.

Source: http://goo.gl/qUkmpU




Orignal From: SPORTS BOOKS VS THE ESPORTS BETTING DISRUPTOR